PlayBook US$499

Research in Motion (RIM), telecom companies and wireless devices from Canada, on Tuesday (22 / 3) finally officially set a 19 April 2011 as the official launch date Playbook.

When launching a stay of less than one month will certainly bring the BlackBerry device manufacturer vendors entering the fierce battle with Apple and Google in the market touch-screen tablet.

7-inch-thick tablet embedded dual-core processor-powered 1 GHz and with the BlackBerry operating system.

Tablet OS will be released with the official price equals Ipad tablet 2, which launched one month earlier, U.S. $ 499 for a capacity of 16GB, 32GB (U.S. $ 599) and 64GB (U.S. $ 699).

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Geoff Balber of CCS Insight, a provider of information and analysis of cellular and wireless-based company, said although technically have equal specifications Ipad 2, even superior in some way, Playbook is not necessarily going to win easily.

The existence of the Google Android and Apple are varied and of course getting thinner, has made both as a gadget compulsory for most young consumers.

"The big question that arises is Playbook attraction for those who are not part of the world of BlackBerry," Geoff said as quoted by Reuters.

Tablet RIM output will be marketed in more than 20,000 retail and online stores when it launched.
The company targets sales of its first touch-screen tablet to reach the range of 1-4 million units this year.

Expectations are much lower than the first generation Ipad perjualan which sells for up to 15 million units in just nine months of sales in 2010, two to three times more than expected in the analyst. In fact, until the end of this tablet is expected to sell 30 million units through the numbers.

Gus Papageorgiou, an analyst with Scotia Capital, said there is still a possibility to boost sales of Playbook. This can be done by developing a network of massive data network devices like smart phones a million people, the BlackBerry.

"Similarity" of these tablets with BlacBerry smart phone, especially for feature data services and corporate email, it is hoped will become the backbone of the sale of Playbook.